Umm, duh? Mainstream media is finally catching on that what readers already know. Vampires are hot and have been for a long time. With the success of True Blood on HBO and the Twilight series by Stephenie Meyer, vampires are more popular than ever.

Pulp genres interbreed as wantonly as alley cats. The vampire novel, once strictly relegated to the horror section, has in recent years infiltrated the romance, science-fiction, fantasy and young-adult shelves of bookstores. Individual authors may specialize in anything from gothic swooning to crime-fighting, globe-spanning action, high-school intrigues, chicklit-style shenanigans and Southern-fried humor. Whatever the chosen literary mode, however, vampires are pretty much a constant. And while America’s men may still regard the vampire as a nasty, blood-guzzling villain who prowls cheap horror films, to female readers he now appears as the latest incarnation of Prince Charming. – WSJ

I’m not sure I agree with the author’s conclusion, she goes into a great deal of detail about the vampire trope and all it’s glorious variety, yet bafflingly concludes that the heronines in these stories will always be weak. She finishes by lumping all paranormal romance into a small box neatly tied with a bow. Read the full article here at the Wall Street Journal Online.

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